Sidestepping Apple: Companies rethink app strategies - CNN.com: "Apple's 30% cut would wipe out most or all of the bookstores' profit -- death to a low-margin business like book retail.
Subscription services were even more convoluted. Would anyone pay for a streaming music subscription like Pandora or Spotify through the companies' web sites if they were mostly using the service and encountering it for the first time through its mobile app?"
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